Jones & Me is a proudly independent beverage company based in the United Kingdom, led by a team of directors with over 50 years of global experience in the beverage industry. They specialize in crafting naturally flavourful premium spirits, designed to be enjoyed either on their own or as the perfect complement to mixers. Using the highest quality, natural ingredients, their products are carefully crafted and shipped directly to customers worldwide.
The Company focusses on delivering an innovative and exceptional drinking experience, ensuring the perfect balance of quality, value, and accessibility for all consumers whenever and wherever they choose to enjoy their spirits.
PROJECT SCOPE
Synergy3 was engaged by Jones & Me to design and develop the brand and packaging image for their premium UK Whisky, Brandy, and Rum spirits. This scope of work involved crafting a distinctive visual identity that reflects the high quality and natural flavor of the products while resonating with the target market. Synergy3 collaborated closely with Jones & Me to create innovative branding concepts, incorporating elements that emphasize heritage, authenticity, and modern appeal. From bottle design to label aesthetics, the project aimed to ensure a cohesive and memorable brand image, positioning Jones & Me’s spirits as a standout choice in the competitive beverage industry.
DELIVERY
Synergy3 was responsible for implementing and executing the following key deliverables:
Brand Strategy Development
- Comprehensive branding framework tailored to the UK Whisky, Brandy, and Rum markets.
- Articulation of brand values, tone, and messaging guidelines.
Packaging Design
- Innovative and visually appealing bottle designs for Whisky, Brandy, and Rum.
- Detailed label designs that emphasize product heritage, quality, and authenticity.
- Selection of materials and finishes to enhance the premium look and feel.
Logo and Visual Identity Creation
- Unique logo designs for each spirit, aligned with the overarching brand identity
- Creation of visual assets, including color palettes and typography guidelines.
Market Research and Insights
- Analysis of target market preferences and competitor branding.
- Recommendations to ensure differentiation and market resonance.
- Presentation and Feedback Iterations
- Delivery of initial concepts for review and refinement based on client feedback.
- Finalized branding and packaging assets ready for production
OUTCOME
The project successfully delivered a distinctive and cohesive brand identity for Jones & Me’s premium UK Whisky, Brandy, and Rum spirits, aligning with their vision and market objectives. Through innovative packaging designs and carefully crafted branding, the products achieved a premium look and feel that stands out in a competitive market. The finalized assets, including bottle designs, labels, and visual elements, effectively captured the target audience’s preferences, enhancing consumer appeal. This work positioned Jones & Me to confidently launch their spirits with a strong market presence, fostering differentiation and driving consumer interest.
UK REGISTERED OFFICE ADDRESS
118 Pall Mall
Westminster
London
SW1Y 5EA