Tennents, a cornerstone of Scotland’s brewing heritage, has been producing high-quality beers since its establishment in 1740. Renowned for its flagship product, Tennents Lager, the brewery has become a symbol of craftsmanship and innovation in the beverage industry. Located in Glasgow, Tennents Brewery blends traditional brewing techniques with modern technology to deliver an exceptional range of beers that cater to diverse consumer tastes.

With a steadfast commitment to sustainability and community engagement, Tennents Brewery continues to uphold its reputation as a trusted and forward-thinking brand. By consistently innovating and maintaining the highest standards of quality, Tennents remains a leader in the brewing industry, both locally and internationally.

PROJECT SCOPE

Synergy3 was engaged by Tennents in Scotland to provide project management consulting services with a focus on reviewing and optimizing the existing Customer-to-Cash processes, including Sales Operations and Credit processes. The objective of this engagement was to design and propose a digitally enabled, customer-centric operating model that aligns with Tennents Brewery’s strategic goals. Additionally, Synergy3 was tasked with delivering a high-level Business Transformation roadmap supported by a detailed business case to enable sustainable growth and operational efficiency. 

DELIVERY

Assessment and Analysis

• Comprehensive review of existing Customer-to-Cash processes, including Sales Operations and Credit functions.
• Evaluation of processes such as Master Data Management, Customer Take-On, Order-to-Cash, and RTM optimization.
   

Design and Proposal

• Development of a digitally enabled, customer-centric operating model tailored to Tennents Brewery's needs.
• Creation of a high-level Business Transformation roadmap outlining key initiatives, timelines, and milestones.
• Formulation of a robust business case to justify proposed changes and investments.
   

Capability Review and Recommendations

• Detailed analysis of Master Data Management and Customer Take-On processes with improvement recommendations.
• Review and enhancement of Sales and Operations Planning to align with business objectives.
• Sales force effectiveness evaluation, focusing on execution at the Point of Sale (POS).
• Recommendations for improving the effectiveness of management information systems for better decision-making.
   

Stakeholder Engagement

• Regular workshops and presentations to align stakeholders on findings and proposed solutions. 
• Delivery of progress reports and updates to ensure transparency and buy-in throughout the project lifecycle.