EXECUTION

E2E CAPABILITY OPTIMISATION PROCESS & CAPABILITY  OPTIMISATION

We focus on optimising and integrating existing or new front office (sales & customer) business processes and capabilities to improve top line revenue and operational efficiencies whilst reducing waste in an organisation. 

The 7 Core capabilities & processes we focus on are;

• CUSTOMER
• PEOPLE
• PROCESSES E2E
• ORGANISATIONAL DESIGN
• IT & DATA MANAGEMENT 
• SOURCING STRATEGY
• PERFORMANCE MANAGEMENT

By 'deep diving' and evaluating our clients processes and capabilities we gain a detailed understanding of their business. This enables us to develope operational 'BLUE PRINTS' underpinned by industry best practice and tailor them to suit our clients requirements.  We use these 'BLUE PRINTS' to optimise existing operating models or create, develop and implement new operating models based on our clients enhanced business objectives.

We work with clients to develope a framework for achieving revenue growth through perfect execution in an outlet. 

Our framework focusses on developing 4 key outputs:

• EXECUTION STANDARDS

What we want to achieve in the outlet with each of the Purchase Drivers to achieve the perfect outlet and hence drive revenue growth.

• IN-TRADE OPPORTUNITY SURVEY

The process to understand and manage the opportunities in the outlet.

• THE EXECUTION MANUAL

Reference framework for all personnel in field in terms of the look of the execution standards.

• IN-TRADE EXECUTION MANAGEMENT PROCESS

A business management process to ensure that in-trade execution becomes embedded in the culture of all levels of our commercial functions.

Trade marketing is essential to many businesses, especially those in the CPG space where standing out is extremely difficult. Understanding how to approach trade marketing and constructing a comprehensive strategy is the first necessary step to proving your product is appealing to retailers and their customers.

At Synergy3 we view trade marketing as a specialist function supporting marketing and sales that is charged with the development and execution of point of purchase activities.

The goal of traditional marketing is to market to the consumer whereas the goal of trade marketing is to market to the retailer and hence Trade marketing focuses on the means by which that final sale is made.

We work with clients to develope TRADE MARKETING;

• STRATEGIES
• INTEGRATION WITH SALES & MARKETING
• ORGANISATIONAL DESIGN
• CAMPAIGNS & MARKETING PLATFORMS
• ANALYTICS & EXECUTION TRACKING

Knowing what to measure, when to measure it and how you going to measure it is fundamental to evaluating wether your organisation's strategy and operating model is successfully being executed. 

At Synergy3 we have developed a benchmark KPI/metric framework and performance management process to successfully assist you in step changing business outcomes and managing performance.

Defining the formulas for how to correctly calculate KPIs/Metrics for optimal/benchmark performance is a core competence we offer our clients.

Our framework covers  KPI/metris & Performnce Management processes in the following fields;

• CUSTOMER
• SALES
• TRADE MARKETING
• INTEGRATED ACTIVITY PLANNING (IAP) EXECUTION
• DISTRIBUTION
• CREDIT MANAGEMENT
• CUSTOMER INTERACTION CENTRE MANAGEMENT