STRATEGY

Markets are changing at increasing speeds, driven by technology, data and socio-cultural shifts. The result, for organisations, is increased volatility, uncertainty, complexity and ambiguity. To continue to operate in the same way that we have done for the past 50 years, is not the answer. At Synergy3, we believe that organisations must adopt a fresh, more agile approach to addressing its key strategy questions and transforming its commercial performance in today's dynamic business environments.

Strategy is the ideal mechanism through which to create agility given its role of both facing out towards the market and in towards the organisation.  

Synergy3 helps companies define their business strategy from the top down. Sometimes this comes at the onset of a business, and sometimes it comes when the business runs into issues that affect its growth, employee satisfaction, or any other area of the company.

We believe Strategy consulting is essential because it helps organizations achieve their desired outcomes. Our goal is to help an organization improve its performance by developing and executing a plan that will achieve the desired results. 

We help organizations develop and execute strategies that improve performance and achieve goals. We do this by analyzing the current state of an organization, its environment, and the competitive landscape to identify opportunities and threats. We then help create a plan to capitalize on the goals and mitigate the issues. 

Global Business Services describes the different types of organization models a business can use to deliver enabling services, including shared services (business-owned and operated), outsourcing (3rd party owned and operated), Centers of Excellence, Hybrid and automation. 

Services can include both back-office support functions (finance, HR, IT, procurement, legal, tax) and front office, customer facing functions (customer service, call center, engineering, R&D).

There is no one size fits all approach- GBS can employ a number of levers depending on the company’s culture, industry, and business dynamics.

The biggest benefits of Global Business Services, include cost optimization, productivity improvements, improved quality, and improved compliance. 

We follow a 10-step approach and work with clients to get started with GBS implementation, 

1. Vision and Strategy – Articulating the in-scope functions GBS goals and strategy, and determining operating guidelines.
2. Scope of Services – Evaluating current state processes and determining which can be moved into a centralized environment.
3. Developing the Business Case – Calculating and understanding the case for change.
4. Implementing the Road Map – Developing a plan for standing up the new GBS operation.
5. Developing Detailed Process Design, Service Catalog, and SLAs – Documenting in-scope processes and design to-be processes. Developing service catalog and SLAs for customers.
6. Organization and Governance Design – Designing the organizational and governance structures needed to support the to-be processes and service catalog.
7. Hiring and Training Plan – Defining GBS resource requirements. Creating hiring and training plans.
8. GBS Facility Stand Up – Coordinating stand-up of GBS operation, including set-up of facility, equipment, and technology enablers.
9. Hiring, training and migration – Migrating processes, people, and technology from corporate, BUs, and regions to GBS operation. Implementing a change management solution.
10. Continuous Improvement – Implementing initiatives for improving GBS performance.

Business transformation is an opportunity to declare a bold goal beyond incremental change—to reimagine your company and operating processes to deliver breakthrough value. It entails making planned decisions on where you’ll expand, how your company operates, and what types of performance enhancements you may expect. In other words, business transformation is a change management approach that may include any shift, realignment, or significant change in business transformation. 

All transformations necessitate a rethinking of how your company generates value now and in the future.   Rapid business transformation has become necessary for organisations to stay up with the transforming workplace over the last five years, especially in light of the COVID-19 epidemic. 

Our goal at Synergy3 is to facilitate your organisation's alignment with its business strategy and vision by changing processes, people, or systems (technology). We focus on four main types of tranformation:

New generations have reinvented hierarchical structures and internal relations. Rigid systems and an excessive number of intermediaries stifle progress and make it more difficult to develop true talent. Furthermore, a more flexible leadership paradigm with collaborating forces may rapidly adjust to future changes.

This type of corporate transformation entails changing how workers work in a company. General management is in charge of this ever-changing process, which focuses on the workforce.

For long-established businesses, this may be the most challenging shift, and it entails a change in both individual and collective mindsets.

The transformation of a company’s information systems is at the heart of its change. All information management resources, including technologies, processes, and personnel, are included. Digital Transformation implies the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees.

Business development is the creation of long-term value for a business through the development of relationships, markets and customers.

It doesn’t involve a single instruction but a series of post and prior steps which ensure that everything falls in place.

At Synergy3, we work with organisations to ensure proper delivery by following a strict step manual:

1. Exploring or identifying opportunities
2. Establishing an end goal to be achieved via this plan
3. Analyzing and recording information associated with the plan
4. Designing a strategy to meet the goal, mentioning the ideal period
5. Linking the plan with various stakeholders to divide responsibility

Mostly, the goals fall under these three categories –

• Customers: Finding new customers and extracting more value from the existing ones.
• Markets: Finding new markets where the business can tap into.
• Relationships: Building profitable relationships and leveraging the existing ones with key stakeholders of the businesses.

Business development and sales might collide at some corner because of their alignment for the completion of the job. But both of these are extremely different from each other in the sense that business development is a long-term activity focused on the growth of the business. By establishing relationships with various sectors, it helps in establishing a qualitative relationship. The business development team bands together with the decision-makers to formulate the strategy.

Sales, on the other hand, is more inclined towards meeting short term goals which are quantitatively mentioned. As such, the sales department works under the decision-makers and only focuses on achieving the numbers mentioned by them.

Business development focuses on building relationships with various stakeholders of the company. These include the customers, investors or even the workers. It helps in directing all activities towards the goal of reaching out to the requisite customers.

By creating such proper coordination amongst various departments, Business Development helps in avoiding dual workmanship and scuffle arising out of misunderstanding. As such, business development instils coordination in the organization, which helps in the successful completion of every other objective.